In Kirundi, Harubuntu means
"there is value in this place..."
Here, in Africa, there is value. There are women and men creating wealth and inventing a future in their own image; women and men aware of their values and want to use them to develop themselves; women and men desiring to see their values recognized, understood and promoted, both on their own continent and internationally. Because development is only possible through self-esteem. Because these values remained often secret, hidden and ignored throughout African history, it is time now that the attention they deserve is given. Because it is right for Africa to take its place and get recognition for its values and people who embody them.
The Belgian NGO Echos Communication proposes to rethink the current state of "cooperation", on one hand, by shedding light on the reciprocity between the North and the South and, on the other, by promoting the potential of each of the parties. That is why partners from both Europe and Africa together with NGO’s, medias and privates decided to start this initiative. That is because of a conviction that it is time to rethink the relationship between Africa and Europe, … that Africa is rich in human resources, know-how, cultures and natural resources, ways of life, competences. That the human resources are still unknown in contrary to the natural resources.